Hi there, I'm Willy.

Impact-driven product designer with a passion to develop conversion-oriented user experiences and digital user interfaces. As a designer, I strive to design impactful products that balance user needs and business goals by empathizing with the people who use the product.

I’ve been in the industry since 2017, working on SaaS, B2B, and B2C products, I’ve always been fortunate enough to own the end-to-end design process and collaborate with amazing people.

I’ve also designed at Shopee, Tokoplas, Zaui Software + PayByPhone

Favourite Tools: Figma, Figjam, Gemini AI

Design Interests: UI/UX Design, Visual Design, Typography

Hobbies: Stock & crypto investment, technical analysis, table tennis

Download resume

My design philosophy