Hi there, I'm Willy.

Impact-driven product designer with a passion to develop conversion-oriented user experiences and digital user interfaces. As a designer, I strive to design impactful products that balance user needs and business goals by empathizing with the people who use the product.

I’ve been in the industry since 2018, working on SaaS, B2B, and B2C products, I’ve always been fortunate enough to own the end-to-end design process and collaborate with amazing people.

I’ve also designed at Sunday, Shopee, Tokoplas, Zaui Software + PayByPhone

Favourite Tools: Figma, Figma Make, Google Stitch, ChatGPT

Design Interests: AI-assisted workflows, design systems, system thinking

Hobbies: UI exploration, technical analysis, table tennis

My design philosophy