Hi there, I'm Willy.

Impact-driven product designer with a passion for creating conversion-focused experiences. As a designer, I strive to design products that balance user needs and business goals by empathizing with the people who use the product.

Since 2018, I’ve worked across SaaS, B2B, and B2C products, owning the end-to-end design process and collaborating closely with cross-functional teams to turn complex problems into meaningful user experiences.

Before joining Igloo, I worked at Sunday, Shopee, Tokoplas, Zaui Software + PayByPhone, gaining experience across different industries and product types.

Favourite Tools: Figma, Figma Agents, Cursor, Claude

Design Interests: AI-assisted workflows, design systems, system thinking

Hobbies: UI exploration, technical analysis, table tennis

My design philosophy